Comscore, iSpot, VideoAmp Get New Nod from TV Measurement Committee
Three upstart media-measurement companies — Comscore, iSpot and VideoAmp — are ready for primetime, and all other parts of the business of tracking TV audiences, according to a new audit by a TV-industry group that has been working to verify a passel of rivals to sector mainstay Nielsen. The U.S. Joint Industry Committee, formed in […]
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