Genesis Pauses Production On Newly Updated EV

Editor's Note: We previously reported that Genesis was ending production of the Electrified GV70. We were contacted by Genesis with the statement below, clarifying that this is not the case. We apologize for the mistake.

"Genesis has temporarily paused assembly of the Electrified GV70 at Hyundai Motor Manufacturing Alabama (HMMA) as we optimize our production plans. Electrified GV70 production is planned to resume for the U.S. market, with details to be announced at a later date. The Electrified GV70 remains available at U.S. retailers at this time without disruption. Along with the GV60 SUV, Genesis will continue to offer an EV lineup that meets the needs of U.S. consumers. Customers should contact their local Genesis retailer or visit www.genesis.com for availability and more information."

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The Electrified GV70 takes a break

Just two weeks ago, news surfaced that Genesis would be ending sales of the Electrified G80 in the US – a move driven mainly by low demand for sedans. Now, the assembly of the Electrified GV70 is being paused, according to a new report from South Korea. That leaves the GV60 as the sole remaining electric vehicle still in current production, which aligns with the automaker's plans to sell more hybrids instead of fully electric models. 

The report notes that production of the Electrified GV70 at Hyundai Motor Manufacturing Alabama (HMMA) is temporarily paused as the automaker optimizes its production plans.

An underutilized plant due to low demand

The GV70 was Hyundai Motor Group's first US-built electric model, carrying symbolic importance for the Genesis brand. Yet the numbers told a different story, Business Koreareports. Between January and July of this year, only 1,367 units were produced for the domestic market, down 18.3% from the same period last year. Production had slowed to double digits in March, and by July, only 15 units were delivered to customers.

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Adding to the strain, the federal EV purchase credit of up to $7,500 for US-built models will end on September 30, cutting short what was supposed to be an incentive running through 2032. That subsidy had been one of the GV70's few advantages in a crowded premium EV segment. Without it, the case for local production weakened. 

Hyundai is now weighing whether to shift GV70 output to its underutilized Georgia plant or to concentrate production in Korea and export units back to the US. In the meantime, the Alabama line once used for the GV70 will be redirected toward higher-volume hybrids, particularly the Santa Fe Hybrid, whose output has nearly tripled in the past six months.

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EV market cooling, hybrids rising

The demand for EVs in America weakened in 2025, with inventory levels growing and incentives being slashed. According to EV sales compiled by Cox Automotive, Genesis sold just 2,450 EVs in the first half of 2025, a nearly 25% drop compared to the same period last year. 

With the decline in sales, Genesis is now leaning on hybrids to maintain profitability and offset tariff pressures. Of note, Hyundai and Kia together reported record profits in the first half of 2025, mainly driven by hybrid demand, and the Alabama plant is now positioned to focus more on those models.